Aayug | Demi-fine & 925 Silver Jewellery

Demi-fine

18 kt gold tone, for every day.

Waterproof. Skin-safe. Made to be worn, not saved.

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Silver

925 sterling silver.

Made to be kept, and one day, passed on.

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WaterproofSkin-safe18 kt Gold Tone925 Sterling SilverMade for every dayMade to stayWaterproofSkin-safe18 kt Gold Tone925 Sterling SilverMade for every dayMade to stayWaterproofSkin-safe18 kt Gold Tone925 Sterling SilverMade for every dayMade to stay

The Demi-fine Collection

For every era of you.

Aayug comes from aayu, life, and yug, an age. Jewellery that moves with you through all of it: the workday, the wedding, the quiet Sunday

Our story

Most loved

Heart & Stone Charm Necklace

Rs. 1,280.00 Rs. 1,380.00

Buy 1 Get 1

Demi-fine

Square Stone Stud Earrings

Rs. 1,190.00 Rs. 1,490.00

Buy 1 Get 1

Demi-fine

Rectangle Station Necklace

Rs. 1,370.00 Rs. 1,870.00

Green Halo Pendant Necklace

Rs. 1,290.00

Buy 1 Get 1

925 Silver

Aabha 925 Silver Green Stone Swan Pendant with Chain

Rs. 4,600.00

A piece for every moment

From the everyday to the unforgettable

PartyBold drops and statement stacks, made to be noticed.Shop now

EverydayLight, easy pieces for work, coffee and everything in between.Shop now

Date NightA little more shine for the evenings that matter.Shop now

Wedding & FestiveSets and festive pieces for every celebration on the calendar.Shop now

TIMELESS SILVER

925 Sterling Silver

For Him

925 sterling silver chains and pendants, made to be worn daily and kept for years

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Worn & loved

“These are so pretty! They look really nice when worn and go with almost everything!!”

Ananya Shah, Mumbai
“Loved the necklace. It’s simple and looks really good with basic tops”

Riya Mehta, Ahemdabad
“Really liked this bracelet. Been wearing it almost every day lately.”

Mera Kapoor, Delhi

Blog posts

Silver Jewellery for Men: Why Indian Men Are Choosing 925 Silver

Five years ago, if you told most Indian guys to wear a pendant, the answer would've been, "Nah, that's not my thing." Maybe a gold chain at a wedding, but everyday jewellery? No chance. Fast forwar...

How to Clean and Care for 925 Silver Jewellery at Home (the Right Way)

Learn how to clean, store, and care for your 925 sterling silver jewellery at home. Easy tips to remove tarnish, prevent damage, and keep your silver shining.

Best Spiritual Silver Pendants for Men and Women: Ganesh, Hanuman, Mahadev and More

Looking for a spiritual silver pendant? Explore Ganesh, Hanuman, Mahadev and more in pure 925 sterling silver. Handcrafted, hallmarked, and made for daily wear.

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